If you sell expensive products to consumers, it may be worth establishing a layaway program. This is where consumers put deposits on an item and it's stored until consumers can pay off the remaining balance. If you're thinking about such a program, these tips can help you implement it successfully.
1. Create an Official Agreement
So that you and your customers avoid confusion with this layaway program, you need to create an official agreement. It should tell customers exactly how your layaway program works, from how much money they have to put down on the deposit to how long they can keep items on layaway.
The clearer you are with your agreement, the fewer problems you'll eventually run into. The agreement also protects you in case problems happen, such as a cancellation. Consumers know exactly what they're signing up for ahead of time so your company covers its basis.
2. Promote It
In order for your customers to start taking advantage of your newly created layaway program, you need to promote it. There are many ways you can do this today. For instance, you can tell customers about it in newsletters and in person when they shop. You can explain that it's now up and running and explain how it works.
Customers will then see the benefits of this program and start using it, which helps your company because you can still get money from consumers that may not be in the right financial spot just yet.
Adjust Your Stocking Strategy
Since layaway means putting items on hold for consumers that make a deposit, you'll have to carefully plan your stocking strategy for these items being stored on a temporary basis. If you don't, then you may run out of room, which can create a logistical nightmare you don't want to deal with.
The best thing you can do is see how many customers use your layaway program each month. You can then account for extra items when coming up with a stocking strategy. As long as you're strategic, you won't have to worry about ever running out of storage space for items on layaway.
More and more companies are starting to take advantage of layaway programs. They give your company the chance to reach more customers and ultimately make more money. As long as you implement it in a strategic manner, you can start reaping the rewards of this program in no time. For more information, contact a company that provides layaway for sellers.